Pitching Value Workshop

Pitching Value Workshop

The Wellington Workshop (on 14 October 2015 ) was oversubscribed so Kiwinet is running another in Christchurch.

Many scientists have an almost moral objection to "selling" - yet ironically this is exactly what is required if their science is to find a voice. However, this must be done in a way that lines up with a scientists values.

This workshop is for all researchers who need to be able to ‘sell’ the value of their research to industry and funders. Daniel will work with you to develop your key messages and formulate them into a compelling pitch to sell your message to any audience.

The benefits of working out how to do this early in a scientific career include

  • easier to find investment and funding
  • more likely to inspire those responsible for your science finding an application
  • for those that start companies, more likely to be able to lead and grow that company
  • just generally, more people saying "tell me more", fewer going "huh"
  • a mindset shift from "blaming others for not getting it" - to taking responsibility for making sure others get it.

Workshop Structure

The workshop is typically delivered to 15 to 20 researchers using an interactive mixture of presentations, group discussions and individual workbook assignments. Plenty of practical examples are used to illustrate the key themes.

For further information on future events please email admin@kiwinet.org.nz

Who: Anyone from PhD students through to researchers
When: Wednesday 25th November, 9am – 4pm
Where: HP Seminar Room, John Britten building, 69 Creyke Road, Christchurch

Wellington Workshop - 14 Oct 2015 – FULLY BOOKED

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Speakers

Daniel Batten

Daniel Batten

Workshop Facilitator

Daniel has a track-record helping scientists and inventors find their voice and get their message heard.

Firstly working with computer scientists for over a decade, then secondly CEO of Biomatters working with molecular biologists both as team members and customers - it became very apparent to him that what got scientists ahead was not the quality of the science by itself. What mattered if their science was to have an impact was the combination of the quality of their science and the quality of their ability to influence others as to the importance of their science.

It's not about dumbing down, its about smartening up your ability to connect other's to your message, your discoveries and the application of your discoveries.