Established in 1873, the University of Canterbury has a proud heritage of teaching and research excellence, offering undergraduate and postgraduate degrees in Arts, Commerce, Education, Engineering, Fine Arts, Forestry, Law, Music and Science. Its research strengths across engineering, science, ICT, forestry and others generate a steady flow of ideas to feed innovation. With a strategic intent to Challenge, Concentrate and Connect, the University seeks to maximise the transfer of ideas generated by its research in order to maximise the benefit to New Zealand. Research & Innovation (R&I) provides support to all phases of the University’s research effort, from identifying research needs and securing research funds (including contract research for the private sector), to transferring the research outcomes into relevant marketplaces. R&I works with researchers and external commercial entities to identify ideas with commercial potential and transfer them to parties who can bring them to commercial fruition. Commercial transfer activities include start-ups (e.g. SYFT Technologies Ltd has developed Selected Ion Flow Tube Mass Spectrometry into industrial analysis instrumentation), licensing (e.g. Environmental Prediction System licensed to Aurecon for assessing potential windfarm sites), and direct sales (e.g. Build AR augmented reality software sold on-line).