Pasture Meter developers within Massey University’s New Zealand Centre for Precision Agriculture saw a gap in the market for a more efficient means of pasture measurement. In partnership with C-Dax this vision became a reality, and now the Pasture Meter is sold in New Zealand and all around the world, benefitting the average NZ dairy farm by $57,000 per annum.
The three co-developers from Massey University - Ian Yule, Rob Murray and Hayden Lawrence - knew their concept had potential, but realised the necessity of an ongoing collaboration between research and a leading commercial partner, saying they could not have predicted the willingness of dairy farmers to adopt the new technology.
In response to market need, the Pasture Meter has since been developed to incorporate GPS and C-Dax SmartMaps information technology, enabling record keeping, comparison and forecasting. The Pasture Meter is now being sold internationally, strengthening C-Dax’s position as innovation leaders and providing export earnings back to the NZ economy.
C-Dax Pasture Meter was a finalist for the Commercial Deal Award at the 2014 KiwiNet Awards. Watch their story.